At the heart of Zia Beverages is married couple Christalyn Concha and Ryan Leon. Taos Pueblo Native, Concha is a Summa Cum Laude Business Administration graduate from UNM Anderson School of Management, with a marketing emphasis, professional Graphic Designer and Event Producer. Ryan Leon has over 18 years experience in the beverage industry. He was CEO and Co-Founder of Cowboy UP Energy, and involved with successful beverage brands including SoBe, Monster, and Rockstar. Together they understand the beverage industry, combined with a holistic approach to business - local indigenous, natural ingredients, grassroots marketing, and giving back to others and the planet. The couple resides on the Taos Pueblo reservation with their three children.


from left David Pino-Zia Pueblo, Ryan Leon & Christalyn Concha-Taos Pueblo, Eric Ruiz-Zia Pueblo, Ezra Leyba-Santa Fe